Prime Day is finally here, and there's an absolute mountain of impressive deals to check out at the moment. Basically, if you're looking for a Fire TV, Kindle, Echo device, or whatever Amazon produces in-house, this is the best time outside of Black Friday to get one (for the record, the device deals on Prime Day and Black Friday are usually the same, so no need to wait).
My personal suggestion would be to pick up a new Kindle. Of all the electronics I own, the Kindle is one of my favorites. It seems like it shouldn't be a big deal, but reading on a screen that mimics paper rather than a backlit screen like on my phone or iPad is the best. Plus it's so small, it's easy to carry with you, and unlike an iPad, you can read it easily in full sun.
Anyway, here are all the early Prime Day Amazon device deals happening right now.
Prime Day Kindle Deals
Prime Day Fire TV 4KTV Deals
Insignia TV Deals
Toshiba TV Deals
Pioneer TV Deals
Prime Day Echo Deals
Amazon Prime Day officially kicks off July 12 (that's Tuesday). In spite of the fact it's still not officially happening, there are already deals to be had.
Seth Macy is Executive Editor, IGN Commerce, and just wants to be your friend. You can find him hosting the Nintendo Voice Chat podcast.