Amazon is officially increasing the cost of Prime memberships in Europe, including the UK, for the first time since 2014.
In the UK the cost of membership is increasing from £7.99 per month to £8.99 per month, and for those paying annually, £79 per year, to £95 per year. The change will take place from September 15.
Amazon is attributing the rising price of its Prime delivery and streaming service to "increased inflation and operation costs."
This comes only months after Amazon increased the cost of its Prime membership in the US as well, increasing yearly memberships from $119 to $139 per year.
These increases have also hit other streaming services with Netflix also adding extra fees to its service, with the cost of its standard plan increased by £1 and its premium plan stretched by an extra £2.
Digital Commerce 360 estimates Amazon’s sales on Prime Day hit somewhere around $12.09 billion globally during the retail event that spanned July 12 and 13.
That's an increase of 8.1% year over year from the same shopping spree in 2021, which ran from June 21 through 22.
Amazon has been dumping heaps of cash into new projects, spending around £750 million in rights and filming costs for the release of The Lord Of The Rings: The Rings of Power series on Prime Video this September.
Robert Anderson is a deals expert and Commerce Editor for IGN. You can follow him @robertliam21 on Twitter.